The domain name is essential when you start a new business website or general website. It would help if you made the right choice for the domain name as it will represent your website.
If we consider the domain name from an SEO point of view, then it also has a higher position. Google or all other search engines give value to unique and SEO-optimized domain names. It has the central part in the SEO game at the beginning.
In the start, you may neglect the importance of SEO-optimized domain names. Therefore, we will share the importance of SEO-optimized domain names in getting better rankings in Search engines.
Importance of domain name
The domain name has vital importance in website SEO. Choose the appropriate domain name if you want to gain better traffic to your website. It helps you to make your business or website recognizable among visitors.
The domain name is the first thing your potential client or visitor knows about your website. It will directly represent your business in front of other people. So if you make the SEO-optimized domain name, it will come with better positioning in search engine results. Moreover, you will also notice an increase in your website traffic with a better domain name.
Now you may think of getting a domain name with a long tail keyword. But it looks spammer if your domain name has the targeted keywords. However, keep in mind that the domain name has a direct impact on the website SEO. Your website SEO needs to gain the targeted audience and accelerate your website’s revenue.
How does your domain name impact the website SEO? Google Ranking factor
The google rankings consist of the three essential elements for better SEO: content quality, backlink profile, and usability. It helps Google to consider the website ranking and show the results according to it. Keep in mind that the Google ranking is essential for all websites.
The domain name is the flagship of every website. It helps the companies decide the company name and select the relevant keywords.
The domain name is the first and essential thing that directly impacts google and SEO factors. There is no strict and hard or fast rule for the google rankings. However, there are various theories about the domain name according to SEO.
Type of domain names for SEO
Now every website has a different intent. So it would help if you chose the domain name according to your website intent and business model.
Here are the different types of domain names that you need to know for selecting the better domain for SEO rankings.
The beginners think that the domain name must have the relevant keywords. But it is not beneficial to choose the domain name with relevant keywords. It enables the competitors to establish the link between the search terms and websites. It may cause a positive or negative impact on the click-through rate. So you may have the higher rankings in google search engines. However, the keyword domain name shows relevance to your website. It offers more value and favor to your website content. So try to choose a unique website domain name with keywords.
If we look at the modern trends, the keyword domain names have less importance than the others.
The brand domain is popular among businesses. If you use the domain name according to the brand name, it will directly impact SEO factors. The brand domain names have a lower bounce rate and longer retention times that significantly value SEO. Moreover, the brand domain names are not only relevant to SEO, but it is also essential for brand marketing. It will help you to convey your direct message to potential clients. You can gain the strength and corporate identity of your business.
One common query from beginners is that domain extensions have any value for SEO rankings? Yes, the domain extensions, especially the top-level domains, have worth for SEO and better rankings in search engines. The traditional domain endings have .com, which helps establish a trustworthy website. You can also choose the country-specific domain extension, but it is hard to rank them. It would help if you put additional effort into search engine optimization strategies. The domain extensions usually recognize the click-through flow rates of a website.
Age of the domain and SEO rankings
Google always keeps the record of their users, no matter how old they are. So the domain name helps to identify its age and reputation in previous years. However, the age of the domain has a significant effect on SEO factors. Many experts recommend public domain info to gain your visitors’ better trust. If you have a long-term trustworthy relationship with your visitors, then Google will give you an edge and better rankings. It doesn’t mean that the new domain names cannot get better positioning in SEO or search engines. But it is a fact that the old domains with better revenues and responses from visitors are easy to rank by maintaining the quality content. It can potentially affect the website in both positive and negative ways.
Considerable tips for SEO-optimized domain names
Google always gives value to those sites that have worth for the users. So it is essential to keep your potential visitors in your mind while selecting the domain names.
Here are many tips for selecting the SEO-optimized domain name.
- It should not look like the spam or spam website name
- Make the easy-to-read and recognizable domain name
- It should sound like the authoritative website name
- Attractive for the potential visitors, especially if you are making the brand website
- Ignore or avoid the intentional misspellings in your domain name
- Avoid numbers and hyphens in your domain name to make it easy to remember
So with these tips, it is easy to remember the SEO-friendly domain name. You need to focus on the intent of your website and get a simple branding or easy-to-remember domain name. It will play a significant role in website SEO.
You can also get help from the professionals of ghosted.com for selecting a better domain name for your website SEO.